REM People, a company developing AI-powered retail software technologies, crowned 2025 with a series of strategic initiatives implemented across multiple areas. With the establishment of a new office in Malta, acceptance into a government-backed incentive program, and a strengthened corporate structure, the company is further advancing its vision of sustainable and scalable global growth.
Government-Backed Strategic Positioning in Malta
As part of its European growth strategy, REM People reached a significant milestone by being accepted into a special incentive program led by the Ministry for the Economy of the Government of Malta. Within this framework, the company decided to manage its growth and expansion operations across Europe from Malta. This process was successfully completed as of December 2025.
Following the initiatives launched at the beginning of 2024, REM People’s entry into Malta was carried out through a holistic approach covering market research, accurate market positioning, evaluation of suitable incentive programs, company establishment, and the structuring of growth strategies. The Malta office has been positioned as REM People’s operational and strategic hub in Europe.
Strong Financial Performance and Growth Targets in the EMEA Region
Founded in 2015, REM People currently serves more than 70 global clients across over 40 countries through its regional offices in Istanbul, Dubai, London, Jeddah, Cairo, and Malta. While maintaining a strong market position within its niche vertical in the EMEA region, the company continues to stand out with its consistent growth performance.
Together with its group companies, REM People aims to further accelerate this momentum in the coming period. The company’s growth plan targets USD 22 million in revenue by 2026 and is built upon technology investments, international expansion, and the strengthening of its product portfolio.
Strategic Strengthening of the Executive Leadership Team
In line with its global growth objectives, REM People has also strengthened its executive leadership team. Accordingly:
Ali Dedei was promoted from Senior Director of Commercial Strategy and Growth to Chief Commercial Officer (CCO).
Barbaros Şengüler was promoted from Marketing Director to Chief Marketing Officer (CMO).
Yasin Sunter joined REM People as Chief Financial Officer (CFO).
These appointments strategically reinforce the company’s financial management capabilities, commercial scalability, and global brand structure.
A Growth Journey Extending from Europe to the Global Stage
With its new organizational structure in Malta, a government-backed growth model, and a strengthened executive leadership team, REM People is entering a new phase in its growth journey from Europe to the global stage. By deepening its presence in international markets through AI-powered retail software solutions, the company aims to create sustainable value on a global scale and to move forward with determination toward its long-term growth objectives.
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