Client: Leading Spirits Brand
Industry: Alcoholic Beverages
Solution: Retail Census & Data-Driven Market Mapping
Introduction
Accurate market intelligence is essential for tracking retail network growth, optimizing distribution strategies, and gaining a deeper understanding of point-of-sale operations. One of the world’s leading premium beverage and spirits brands required a comprehensive census study to map retail locations, identify new potential outlets, and enhance data-driven decision-making.
To address these challenges, REM People implemented a Retail Census solution using the REM InStore platform, enabling the brand to collect, verify, and analyze retail data seamlessly.
Challenges
Lack of Visibility into Retail Presence
• The brand needed an accurate count of sales points, including locations without direct invoicing history.
• A comprehensive database of retail locations was missing, making it difficult to assess market penetration.
Unverified Retail Data & Coverage Gaps
• Existing retail lists contained outdated or missing data, leading to inefficient sales strategies.
• The client required real-time geographic mapping to ensure accurate location tracking.
Difficulty in Competitive Analysis & Growth Measurement
• Tracking market expansion, competitor presence, and retail density was difficult without a structured data framework.
• There was no standardized way to measure retail market growth over time.
Solution: Retail Census by REM People
A Comprehensive Retail Mapping & Data Collection System
To overcome these challenges, REM People deployed its Retail Census solution, leveraging the REM InStore platform to systematically map, audit, and analyze the brand’s retail network.
✅ Market-Wide Retail Census – Conducted a comprehensive scan of target regions, mapping all retail locations.
✅ Geospatial Data & Location Verification – Used AI-powered tools to validate and update geographic data for each retail outlet.
✅ Point-of-Sale (POS) Validation – Verified sales points with digital audits and AI-enhanced image recognition.
✅ Live Dashboard & Reporting – Provided real-time retail insights through an interactive analytics portal.
✅ Scalable Data Collection Methods – Enabled both client-led and REM People-led data collection, depending on operational needs.
Key Benefits
✅ Optimized Distribution & Sales Strategies – Identified high-potential sales points and optimized route-to-market plans.
✅ Better Competitive Insights – Mapped competitor presence and evaluated market positioning strategies.
✅ Data-Driven Expansion Plans – Provided key insights for future retail growth and outlet expansion.
✅ Scalable Model for Global Rollout – The Census model is now expandable to other regions in the brand’s global markets.
Conclusion
By adopting Retail Census Analytics, this premium spirits company gained full visibility into its market footprint, ensuring more effective sales operations, accurate distribution mapping, and a structured competitive analysis approach. This data-driven strategy enabled smarter resource allocation, expansion planning, and market growth assessments.
As retail landscapes continue to evolve, leveraging AI-powered census methodologies remains crucial for brands looking to optimize market penetration and drive smarter decision-making.
Enhance Your Retail Intelligence with AI-Powered Census Solutions
Looking to gain full visibility into your retail network? Contact REM People today and discover how our Retail Census solution can transform your market strategy.
