İpek Avcı is a sales and market insights leader with over 10 years of experience in FMCG, retail measurement, and consumer insights across MENAP and Turkey.
She currently serves as the MENAP Sales Director at REM People, leading business development, client relationship management, and strategic sales growth.
Previously, she held key roles at Nielsen, managing a diverse portfolio of multinational FMCG clients, and worked as a Marketing Research Consultant at McDonald’s, providing data-driven decision-making support.
She specializes in analytical reasoning, project management, and technical proficiency, helping businesses translate market data into actionable strategies.
She holds a Bachelor’s degree in Economics from Marmara University, a Digital Marketing certification from Columbia Business School, and is pursuing a Master’s degree in Management Information Systems at Istanbul Bilgi University.