Barbaros Şengüler is an experienced professional specializing in marketing, brand management, and digital strategy.
He currently serves as the Director of Product Marketing at REM People, where he leads innovative marketing initiatives.
With a strong background in strategic marketing, digital branding, integrated marketing communications, and consumer experience, he has successfully developed impactful campaigns for leading brands.
Throughout his career, he has held senior management roles at prestigious agencies such as Yorum Ajans, Publicis Istanbul, Publicis Modem, Nurun Istanbul and Weekend Digital Agency driving forward-thinking marketing strategies.
His expertise spans Strategic Marketing and Planning, Digital Marketing and Performance Management, Brand Management and Positioning, Growth and Revenue Marketing, Content management, E-commerce, and consumer insights, making him a key player in the industry.
He holds a Master’s degree in Brand Management and Advertising from Bahçeşehir University and a Bachelor’s degree in Economics from Anadolu University. He is currently pursuing a Bachelor’s degree in Sociology at Istanbul University.