Barbaros Şengüler is a senior marketing leader specializing in brand strategy, digital transformation, and data-driven growth.
He currently serves as the Chief Marketing Officer at REM People, where he leads the company’s global marketing vision, brand architecture, and go-to-market strategies across a portfolio of AI-powered SaaS products. In this role, he drives strategic positioning, international expansion, and full-funnel marketing programs that directly accelerate commercial growth.
With a strong background in strategic marketing, digital branding, integrated communications, and product-led storytelling, he has successfully shaped transformative marketing initiatives for leading brands in both agency and corporate environments.
Throughout his career, he has held senior leadership roles at prominent agencies including Yorum Ajans, Publicis Istanbul, Publicis Modem, Nurun Istanbul, and Weekend Digital Agency -managing large-scale campaigns, cross-functional teams, and multi-market brand strategies.
His expertise spans Global Marketing Strategy, Brand Management & Positioning, Digital Performance, Revenue & Growth Marketing, Product Marketing Leadership, Content Strategy, E-commerce, and Consumer Insights, making him a key driver of innovation and growth in the industry.
He holds a Master’s degree in Brand Management and Advertising from Bahçeşehir University and a Bachelor’s degree in Economics from Anadolu University. He is currently pursuing a Bachelor’s degree in Sociology at Istanbul University.